This is a dataset on "technophobia" a socio-psychological construct, which is experienced by consumers who feel overloaded by the complexity of technology-related products. The dataset was used in the publications below and is available for use in replication and extension studies. Sinkovics, Rudolf R., Barbara Stöttinger, Bodo B. Schlegelmilch, and Sundaresan Ram (2002), "Reluctance to use technology-related products: Development of a technophobia scale," Thunderbird International Business Review, 44 (4), 477-494. https://doi.org/10.1002/tie.10033Salzberger, Thomas and Rudolf R. Sinkovics (2006), "Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement," International Marketing Review, 23 (4), 390-417. https://doi.org/10.1108/02651330610678976
