Motivations and satisfaction of New Zealand domestic tourists

Increased tourist pressures can cause deterioration of nature-based tourist destinations and adversely affect visitor satisfaction. This study aims to identify how public participation using mobile devices on-site, can assist in assessing future design scenarios for a popular nature-based destination, within a short day trip from Christchurch in Aotearoa New Zealand. An online survey using participants’ mobile devices at Kura Tāwhiti Castle Hill Rocks identified domestic tourists’ motivational, satisfaction and dissatisfaction factors that were associated with age and visit frequency at the destination. These factors were linked to site experiences, particularly being out in nature, that could be used to design future scenarios for similar nature-based settings in Aotearoa New Zealand. Four future scenarios using 2D photomontages were used to rank domestic visitor preferences for changing path and tracks, fencing, signage, structures and people. The study found that the low impact scenario with the least people was the most desirable. This high level of sensitivity of New Zealanders to change at outdoor recreational destinations suggests that nature-based settings must be designed and managed with considerable care to minimize the perception of over-crowding and deterioration of the site experience, particular for return visitors.

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CC BY 4.0

Data and Resources

Additional Info

Field Value
Theme
Author Gillian Lawson (6926975), David Dean (6927464), Yuqing He (6925679), Xinghua Huang (4896670)
Maintainer
Source https://figshare.com/articles/dataset/Motivations_and_satisfaction_of_New_Zealand_domestic_tourists/16892392
Source Created 2022-01-17T02:18:17Z
Source Modified 2022-01-17T02:18:17
Language English
Spatial
Source Identifier 10.25400/lincolnuninz.16892392.v1
Dataset metadata created 1 September 2022, last updated 24 May 2025